The firm has at its helm Mr. Sunil Sud who is a Chartered Accountant and has over two and a half decades of experience in marketing frozen foods globally. He is also a member of the HACCP team and has attended HACCP training in 1997. He is responsible for overall business activities, attend overseas business, give feed back on quality improvement and customer reactions, ensure sales promotion and general administrative control.

He is a Science graduate and has also done a diploma in Canning and Food preservation from Indian Agriculture and Research Institute (IARI), Pusa, New Delhi. He leads the quality control movements and programme by delegating authority to different managers, overall control over procurement of raw material and production, assures product quality through quality system, feedback and corrective action.